search engine optimisation

SEO checklist

SEO Checklist
SEO is constantly changing and it is important to keep up to date with the latest trends.
This checklist is designed for people who have a website, but would like to improve their Search Engine Optimisation (eg Google rankings).
Make sure that you use keywords, and combinations of keywords, that clearly describe the content and purpose

digital marketing

Website Marketing and SEO tips

Website Marketing and SEO tips Do you want to generate new leads and sales? If so, it is important to regularly review your website marketing strategy. Marketing is not just about improving your website or advertising online – it needs to be approached from many different angles.

website promotion

Website promotion

Website Promotion Guide Once you have a website, you need to promote it. This takes work, and is not something that happens overnight. Here are some website promotion tips to follow to get your page up to the top of the search engines results pages. Web page design Think about navigation

keyword research

Long Tail Keyword Research

What are keywords? In SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. Discovering which words and phrases your potential customers are using in search engines is known as keyword research. What are long tail keywords? Keywords can be split into two main groups

website health check

Website health check

Website Health Check If you have a website, it is important to carry out regular website health checks. Often website content can become outdated. Also, search engines such as Google update their algorithms frequently so the importance of different ‘SEO’ factors may vary. Here are some suggested good practices for you to use to improve…

google analytics

10 things to measure using Google Analytics

Using Google Analytics Google Analytics is a free analytics tool that gives you detailed data on your website visitors and their actions on your site. For example, it can show what people searched for to find your website, which are your most popular pages, where your website visitors lived, and other useful information.

WordPress tips

WordPress tips

WordPress tips WordPress is a Content Management System (CMS) that you can use to create a website or blog. This article contains WordPress tips on installing themes, useful plugins, backing up your website, and more. What is the difference between Wordpress.org and wordpress.com? WordPress.com is a hosted web platform, typically used to create blogs and small websites

data backup

Backing up data

A basic guide to backing up your data Backing up data regularly is essential, especially for businesses as they will have data that they cannot afford to lose – customer databases, accounts, payroll records, and so on. A comprehensive data backup strategy is vital to your data security. There are a number of different methods…

seo tips

10 seo tips

10 SEO tips for getting your website noticed Search engine optimisation (SEO) refers to techniques used to improve your website’s position in search engine results when certain search keywords are entered. Here are 10 SEO tips to help you improve your website search results position. General tips about how your website looks