Search engine optimisation (SEO) is the process of optimising your website to rank as high as possible in organic – unpaid – search engine results.
Introduction
Do you have a Google My Business profile? It’s often the first place people encounter your business, and maybe make decisions based on images, reviews …
Introduction
In 2002 Google announced a new version of Analytics, Google Analytics 4 (or GA4).
Google Analytics is a free tool that is widely used to monitor …
Introduction
Google Search Console (previously known as Google Webmaster Tools) is a free tool. You can use it to monitor how Google views your site, and …
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Alternative text (alt text) is descriptive text which conveys the meaning and context of an image. It appears in place of an image if …
SEO, search engine optimisation, is the practice of optimising websites to make them reach a high position in search engine results pages. Search engines like …