SEO, search engine optimisation, is the practice of optimising websites to make them reach a high position in search engine results pages. Search engines like Google, while they give some advice as to how to help your website rank well in their results, have always kept their specific ranking algorithms a secret.
Keyword research helps you discern which topics people care about and provides you with specific search data that can help you answer questions like:
What are people searching for, How many people are searching for it and In what format do they want that information?
Keyword research can help determine what content to develop for your audience.
Why website speed is important Google understands that users want fast access to information, products, and services. Their algorithm is designed to display websites that offer a great user experience and they use site load speed is an important factor, along with other performance indicators, to decide which order to rank web pages in their search…
There are lots of SEO tools available to help with improving a website’s position in search engine results. SEO Tools SEO, search engine optimisation, is the process of increase the quantity and quality of the traffic to your website. The free tools in this article are divided into headings for ease of use:
Writing a blog for your website is a good way to add regular fresh content for Google to index and for keep readers interested. Here are some tips to help you optimise your blog posts to be more Google search engine friendly. 94% of people only view the first page of Google’s search results.
Whether you already have a website, or you are planning to create one, you need to consider how your website is going to be found by people searching the Internet. Google is currently the most popular search engine. There are a number of things you can do that will give your website an advantage
SEO Checklist
SEO is constantly changing and it is important to keep up to date with the latest trends.
This checklist is designed for people who have a website, but would like to improve their Search Engine Optimisation (eg Google rankings).
Make sure that you use keywords, and combinations of keywords, that clearly describe the content and purpose
Website Marketing and SEO tips Do you want to generate new leads and sales? If so, it is important to regularly review your website marketing strategy. Marketing is not just about improving your website or advertising online – it needs to be approached from many different angles.
Website Promotion Guide Once you have a website, you need to promote it. This takes work, and is not something that happens overnight. Here are some website promotion tips to follow to get your page up to the top of the search engines results pages. Web page design Think about navigation
What are keywords? In SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. Discovering which words and phrases your potential customers are using in search engines is known as keyword research. What are long tail keywords? Keywords can be split into two main groups
Website Health Check If you have a website, it is important to carry out regular website health checks. Often website content can become outdated. Also, search engines such as Google update their algorithms frequently so the importance of different ‘SEO’ factors may vary. Here are some suggested good practices for you to use to improve…
Using Google Analytics Google Analytics is a free analytics tool that gives you detailed data on your website visitors and their actions on your site. For example, it can show what people searched for to find your website, which are your most popular pages, where your website visitors lived, and other useful information.
WordPress tips WordPress is a Content Management System (CMS) that you can use to create a website or blog. This article contains WordPress tips on installing themes, useful plugins, backing up your website, and more. What is the difference between Wordpress.org and wordpress.com? WordPress.com is a hosted web platform, typically used to create blogs and small websites
Are you thinking of designing your own website? Here are some tips, including
Choosing a domain name
What’s the underlying goal of your website
What pages will you need
A basic guide to backing up your data Backing up data regularly is essential, especially for businesses as they will have data that they cannot afford to lose – customer databases, accounts, payroll records, and so on. A comprehensive data backup strategy is vital to your data security. There are a number of different methods…
10 SEO tips for getting your website noticed Search engine optimisation (SEO) refers to techniques used to improve your website’s position in search engine results when certain search keywords are entered. Here are 10 SEO tips to help you improve your website search results position. General tips about how your website looks
By optimising your website and making your content more search engine friendly you can significantly improve your chances of achieving higher rankings.
Here are 6 SEO tips to help you optimise your website and drive more traffic.
Choosing Keywords
Meta descriptions and titles
Quality Content
Thinking about an Ecommerce website?
What is Ecommerce?
Ecommerce means selling goods over the internet. One of the reasons why ecommerce websites tend to be more complex than other websites is that there are so many details that need to be explained and discussed when building an ecommerce website. Every online business has different needs
