Google My Business

Google My Business: how to optimise your listing

Do you have a Google My Business profile? It’s often the first place people encounter your business, and maybe make decisions based on images, reviews or opening times.

Google My Business

To edit your listing you can either login at or you can search for your business brand and edit your profile from there.

Google My Business

Once you have claimed your Google My Business listing the next step is to fill out as much information as possible, including:

  • Address / Phone Number / Opening Hours (especially holiday hours)
  • All Applicable Categories
  • Description (especially the first 250 characters)
  • Website
  • Profile Picture (cover photo which is shown when you reply to a review)
  • Additional Photos eg of your business, staff, products, services. You can add a short video if it is under 30 seconds.
  • Answers to Frequently Asked Questions
  • Safety Measures 


Attributes, eg types of payments accepted, can be added to give customers a better understanding of what the business’ is offering.


The Services list allows you to categorize and list out all your services (or food items) and prices so that potential customers can easily see what you have to offer.


Your images should reflect the products and services you currently offer, your current staff, behind the scenes at your business etc. Do not use stock images, as this is not allowed.


Look for the best fit. The categories available are ever-expanding, so there will likely be a category that matches your business perfectly.


Make sure your descriptions is friendly, informative and descriptive. Searchers will want to know who you are, what you sell, where you are based and why they should choose to buy from you.


There are two kinds of menu, depending if you have an eating / drinking establishment or a service business such as a hairdressers with a list of services.


Q&A allows people to ask questions about your business and you can answer those questions. It’s a good idea to identify the questions people most often ask, such as ‘Do you provide high chairs’ and then put those Q&A questions on your listing.


Collecting reviews is a great way to build trust in your business. 97% of people say that online reviews effect their decision making. Google have made it easy for you to create a link to send to customers so that they can easily leave you a Google review.

Make sure it’s a simple one/two-click process for customers to leave you a Google review.



You can also create posts, a type of ‘mini advert’ containing photos, text, short videos, a Call To Action and a URL that you can use to link to a landing page or your website. When people search for your business on Google, these Posts shows up prominently in the business’ Knowledge Panel.

Posts have a word limit of 300, but only the first 100 characters (or fewer) of the Post initially appear.

Google My Business post

Posts show up prominently, especially in mobile searches. These are a great marketing opportunity for posting mini-updates to tell people that you’ve got a special offer on.

These posts used to disappear after 7 days but now they last for about 6 months.

There are currently six types of Google My Business posts:

  1. COVID-19
  2. Offers
  3. Products
  4. What’s New
  5. Events
  6. Hours Update

Offer posts are good for promotions and contests. Include a great piece of media, a clear promotion or offer, and a strong call-to-action.

‘What’s New’ posts can be used to share announcements about your business. For example, Are you hiring? Do you have a tip for customers?

Event posts are useful if you are having a sale.


By activating the messaging feature, you can respond to customers who ask you a question via text message straight from your listing.

Bonus Tip

It’s worth checking that your pin location is correct on Google maps.

Don’t make the mistake of creating a listing and just adding the bare minimum of details. Instead try to complete all the information Google asks for. An optimised listing can lead to increased sales and customers.

I hope you found this article useful. Why not get in touch to see how we can help with your website and SEO needs? Call now – 0777 169 1194.

Related Articles

search engine optimisation terms

19 SEO terms you may not know

Alt text Alternative text (alt text) is descriptive text which conveys the meaning and context of an image. It appears in place of an image if …
Read More