Writing a blog for your website is a good way to add regular fresh content for Google to index and for keep readers interested. Here are some tips to help you optimise your blog posts to be more Google search engine friendly.
94% of people only view the first page of Google’s search results. SEO (search engine optimisation) is the process of helping search engines find the content on your website that best matches what a user is actually searching for.
Optimising your blog posts makes it easier for Google to find your website and understand its content. Google then ranks your website in terms of popularity and relevance in their search results pages.
SEO is anything that helps your page rank higher in the search results.
Here are 13 tips to bear in mind:
Make your post easy to read on a mobile
It is now more important than ever that your blog is easy to read on a mobile device. Google penalises pages which it does not consider to be mobile friendly. Make sure that your blog posts looks good on a range of different devices and screen sizes.
Pages need to load super quickly
To speed up your page load time it may be necessary to remove or reduce the size of large images. The free online tool Compressor.io is useful for this. It’s the size in Mb rather than the dimensions of the image that need to be reduced.
More technical options such as using a cache can also help – get in touch if you want to know more about this.
Regularly update content to keep it fresh and relevant
Search engines such as Google love fresh content to index. Focus on one specific topic as that will help you to be viewed as an expert in that particular area. Aim to write in an engaging style and consider asking people to comment with their opinion. Replying to comments, thanking people and displaying recent comments in your sidebar may encourage more comments.
Include keywords and phrases in ‘meta title tags and descriptions’
Meta tags and descriptions are usually displayed in the Google search results and a well written description will encourage users to click through to your page.
Include your main “keyword” that you want to rank for once only in your title tag. Also, it is good to include your focus keyword in your meta description because Google will highlight the search term in bold so you can stand out a little bit more.
Use sub-topics with keywords in heading tags
Ideally include one H1 heading tag containing your main keyword per blog post. Search engines check header tags such as H1, H2, H3, etc. to determine what your blog is about. They are also useful for making your content easier to read for users. Generally, it’s best to have a single H1 tag per post or page and then multiple H2s and H3s underneath that. The H1 tag should contain your main keyword. Additional headers could also include your keyword or variations of it.
Break up your content to make it more readable
Use short, easy to read paragraphs, and white space to break up your content into bite sized chunks that are easy to read. Give your readers a reason to continue reading rather than clicking on the back button by writing in a way that is clear and easy to read with short, simple sentences. Other ideas include:
1. Use bullet points and numbered lists;
2. Break up your content with images;
3. Use videos and other multimedia where appropriate
Include social share buttons to make it easy for users to share your content
You can use clicktotweet.com to add social sharing buttons to sections of your blog post. Social sharing does not directly help SEO but it can boost traffic which in turn can help with SEO. Creating great share-worthy content that sparks an emotion in readers will encourage them to share your blog post.
Try to answer questions
Try to answer questions relating to your area of expertise. Question and Answer websites like Reddit are a great source of content ideas. Search for questions related to your niche or industry.
Use images, and include your keywords in the image tags
Making good use of image attributes and considering how you name and format your image files can lead to more traffic to your website. Search engines are not able to determine what your images are about without your help so add descriptive image ALT tags to all your images.
Image (ALT) tags are used by search engines, and screen readers for visually impaired people.
Always name your image files with descriptive filenames that are actual words related to your content before uploading them. This gives search engines an indication of what an image is about. For example, instead of DC0000.JPG, name your image file YOGA-CLASSES.JPG.
Always use hyphens between words in the image file names rather than an underscore because Google reads files with hyphens as individual words.
What to call your blog article
A descriptive blog title is best. People like lists (eg 10 blog tips) and are more likely to click on blog content that contains a number, so consider this when you decide on your headline. Include it in your meta description so that it shows up in the Google search results.
Write interesting content
If a user leaves your website after 3 seconds then that is a signal to Google that people don’t like your content. Try to improve your ‘dwell time’ (the amount of time users spend on your pages) by writing valuable, useful content that will impress your readers.
Include a short introduction telling readers what they can expect to gain from reading your post
The first paragraph of your post and pages content in WordPress is very important! It is recommended to add your main keyword within the first paragraph if possible. The reason is that Google crawls content from top to bottom, and if it finds your keyword there it can help deem your article as more relevant to the topic.
Include links to other pages on your website
Where appropriate it is good to link out to high quality, authoritative, and topically related content in your niche. Internal links are links that point from one page or post on your WordPress site to another page or post on the same site. Usually, this is when you are referring other content you have written.
It is best is to open links to other people’s websites in a new tab/window to keep visitors on your site.
Writing blogs is a great way to keep your website full of fresh content, which is good for both readers and search engines.
Hopefully you found this article useful. Why not check out 10 things you can do to help improve your website SEO.
Feel free to get in touch on 0777 169 1194 for a chat and some free advice.