search engine optimisation terms

19 SEO terms you may not know

Last updated on July 25th, 2022 at 03:53 pm

Alt text

Alternative text (alt text) is descriptive text which conveys the meaning and context of an image. It appears in place of an image if it fails to load.


Anchor text

Anchor text is the clickable text in a hyperlink.

hyperlink text


Backlinks are links from pages on another website.


Google Analytics

Google Analytics is a free tool for tracking and monitoring website traffic.


Google Business Profile listing

Google Profile Business listing, previously known as Google My Business, is a free tool that enables you to manage and optimise your Business Profile on Google.

Google My Business

Google Search Console

Google Search Console is a free service provided by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.

Google search console

Header tags (H1, H2 … H6)

Header tags are used to define headings and subheadings on a page. Headings are defined with the <h1> to <h6> tags. <h1> defines the most important heading. <h6> defines the least important heading.



HTTPS (Hypertext Transfer Protocol Secure) is used to send data securely across the internet.

secure website url

Internal link

An internal link is any link from one page on your website to another page on your website.

seo links


Keywords are the words and phrases that people type into search engines to find what they’re looking for.

long tail keywords

Meta description

Meta descriptions show up on the search results pages and are used to describe what a page is about.

meta description

Off-page SEO

Off page SEO refers to efforts taken outside of a website to improve its search engine rankings.

off page seo

On-page SEO

On-page SEO refers to the art of optimising a web page’s visible content and code to rank higher.

on page seo

Rich snippet

Rich snippets are Google search results with additional data shown alongside them.

rich snippets

Search intent

Search intent refers to the reason behind a search.

search intent


SEO (search engine optimisation) is the practice of optimising a website or webpage to improve rankings in the search engine results pages.

search engine optimisation

Search Engine Results Pages (SERPs)

SERPS (search engine results pages) are lists of pages that search engines show in response to a users’ searches.


A sitemap is a file that provides information about the pages, videos, and other files contained in a website, and the relationships between them.


Title tag

A title tag is an HTML element used to specify the title of a webpage. It is usually shown in search engine results pages.

meta titles and descriptions

I hope you found this article useful. Walker Websites is based in Highams Park, East London. Why not get in touch to see how we can help with your SEO needs? Call now – 0777 169 1194.

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