Search engine optimisation (SEO) is the process of optimising your website to rank as high as possible in organic – unpaid – search engine results.
Articles about SEO
SEO, or search engine optimisation, is all about creating quality content, optimising it, and promoting it so that it can be found by people using search engines such as Google to find what they are looking for on the Internet. SEO helps people to find you and your services and encourages users to visit your website.
Introduction Do you have a Google My Business profile? Claiming and optimising your Google Business Profile is one of the best things you can do to help your company rank higher in Google search results. It’s often the first place people encounter your business, and maybe make decisions based on images, reviews or opening times. …
Alt text Alternative text (alt text) is descriptive text which conveys the meaning and context of an image. It appears in place of an image if it fails to load. Anchor text Anchor text is the clickable text in a hyperlink. Backlinks Backlinks are links from pages on another website. Google Analytics Google Analytics is a …
SEO, search engine optimisation, is the practice of optimising websites to make them reach a high position in search engine results pages. Search engines like Google, while they give some advice as to how to help your website rank well in their results, have always kept their specific ranking algorithms a secret.
SEO is constantly changing and it is important to keep up to date with the latest trends.
This checklist is designed for people who have a website, but would like to improve their Search Engine Optimisation (eg Google rankings).
Make sure that you use keywords, and combinations of keywords, that clearly describe the content and purpose