– It creates a professional image and look for your business
– Reinforces your brand identity and helps you to grow your business
– It is an effective way to advertise your product or service online
– Customers can access information about your business 24/7
– Clients can be kept informed of latest developments in your business
– Customers can be emailed with product information, regular newsletters, offers and so on
– It provides a virtual shop window where you can trade online
– You can use your website to gather information about your customers
– You can target overseas markets
Here are some website design tips and considerations to think about and to give you ideas and inspiration:
– What is the overall purpose of your website? To share information about a topic? To sell products or services? List and prioritise your goals
– Who is your target audience?
– What content will you need to include? Testimonials? About us? What is relevant for the needs of your visitors?
– Gather background information about your business
– Look at other people’s websites to get an idea of what you want
– What will you include on your home page – a video introduction? product features? an ebook download? latest offers? social media links?
– Which are the important bits that you want people to be able to see without scrolling to find them?
– It is important to include a privacy policy
– Choosing a ‘domain name’ / website address (www…). Do you want to know if a web address is available? You can check the availability at tsohost.com/domain-names [add link]
– It is beneficial to choose a domain name that is the same name as your business or gives people an idea of what you sell
SEO, or search engine optimisation, is all about creating quality content, optimising it, and promoting it so that it can be found by people using search engines such as Google to find what they are looking for on the Internet. SEO helps people to find you and your services and encourages users to visit your website. Ideally your content should be designed to encourage clients to take some action, such as to click a link, sign up for your newsletter, follow you on social media, or buy your product. Therefore compelling headlines and a persuasive call to action help you stand out in the search engine results. Phrases like “Subscribe to our newsletter,” “Book your reservation now” or “Email us for a free quote today” encourage website visitors to take action.
WordPress is a popular platform that allows clients to add new text or images to their own site as they wish. It’s user-friendly and easy to learn. We are committed to ensuring that you’ll be comfortable using your new website.