google search console

How to use Google Search Console to improve SEO?

google search console

Google Search Console (previously known as Google Webmaster Tools) is a free tool. You can use it to monitor how Google views your site, and to optimise your website in order to make it more search-engine friendly.

As well as analysing useful information such as the popular pages, and which search queries drive the most traffic to your website, you can also identify and troubleshoot technical and performance issues.

Performance Report

Under the performance report you can:

Find out what keywords you are ranking for

Keywords that your website and pages rank for are called ‘queries’ in GSC (Google Search Console)

If you click on ‘Performance’ the queries tab will be selected by default. If you want to see what keywords an individual page ranks for, click on the Pages tab and select the page you are interested in.

queries

Click Queries again to see the keywords that the specified page ranks for.

User interactions

The Performance reports show how many people saw and clicked on your website, which queries (keywords) they searched, and your average search position.

In the Performance report, you can view:

  • Total clicks – the total number of times someone clicked on your search results during the selected timeframe.
  • Total impressions – the total number of times someone saw your results in search during the selected timeframe.
  • Average Click Through Rate (CTR) – the number of clicks divided by the number of impressions.
  • Average position – this refers to where you’re ranked in the search results for specific keywords. The table below the graph, it will show you what position you rank in for each individual keyword.

If you click on the Queries tab, you can see how many times people saw your result for specific keywords in search and how often they clicked those results, as well as your overall click-through rate.

You can click on DEVICES to compare your site’s search performance across desktop, mobile, and tablet.

devices

Similarly, you can click on COUNTRIES to compare your site’s search performance across different countries.

countries

You can change the date range at the top of the report.

date range

Coverage Report

Using the Coverage report, you can see how many pages of your site Google has indexed. Click Coverage and then select Valid.

coverage

You can use this report to discover broken links.

URL inspection tool

You can use the URL inspection tool to see how Google views a URL. When you publish new content on your website you can use this to see when Google last crawled your webpage or request a re-crawl.

Sitemaps

The Sitemaps section enables you to submit a sitemap of your website. To submit a sitemap: Click Sitemaps, enter the URL for your sitemap and click Submit.

If you have a sitemap that you keep updated for your site, you can submit that sitemap in Google Search Console to make it easier for Google to crawl your site and to let it know about new pages you’ve published.

Removals tool

You can use the Removals tool to request Google to remove outdated content.

Experience

This section helps with issues including user experience, site speed and mobile usability.

Site Speed is important. Slow websites lead to a poor user experience, and Google is all about making sure searchers have the best possible experience. So, having a slow website can be very bad for SEO.

The Mobile usability report helps you identify and fix mobile issues such as text size being too small.

Manual Actions
This section lets you see if your website has any penalties.

Links

The Links report shows which websites are linking to yours.

I hope you found this article useful. Walker Websites is based in Highams Park, East London. Why not get in touch to see how we can help with your SEO needs? Call now – 0777 169 1194.

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