Introduction In 2002 Google announced a new version of Analytics, Google Analytics 4 (or GA4). Google Analytics is a free tool that is widely used to monitor website and app traffic across devices and measure performance. In GA4 the focus is on measuring events, such as clicks, user actions and page-scroll, and the users’ life …
Google Analytics is a free tool. It can be used to analyse, for example, how many people visit your website per month, how many convert to customers, how many make a purchase online or how many take a specific action such as signing up to receive a newsletter
Using Google Analytics Google Analytics is a free analytics tool that gives you detailed data on your website visitors and their actions on your site. For example, it can show what people searched for to find your website, which are your most popular pages, where your website visitors lived, and other useful information.