website design

Designing your own website

Designing your own website

Choosing a domain name

A domain name is the web address of your website. Do you need to choose a ‘domain name’ / website address?

It is beneficial to choose a domain name that is the same name as the business, or gives people an idea of what you sell.

If you want to know if a web address is available you can check at tsohost.com/domain-names

Which web hosting company to use?

If you are using WordPress then you will need purchase web space for your files. The amount that web hosting companies charge per month varies depending on how much web space you require, security levels, how much support you require, and many other things.

Designing your website

What is the aim of the website – try to summarise what you want the website to achieve. Do you have a call to action such as sign up for a newsletter, purchase products, etc.

What does your company do? Who is your ideal client/target audience? What’s your Unique Selling Proposition (USP)?

It is good to look at other people’s websites to get an idea of what you want. Are there some websites that you like – think about what you like about them.

Think about which pages you might need on your website, for example Home About Services Portfolio / Gallery Testimonials Blog Contact

What’s the underlying goal of your website? Eg sell products, provide information. Who is your ideal client/target audience?

Will you need a newsletter sign up, a blog page, a contact form, or shopping cart functionality?

Do you have a list of keywords you’d like to target? Keywords are words that people enter into search engines to look for a websites like yours.

To begin with, you may wish to plan out your website on paper, to determine the layout of the website and how all pages will link together. 

Start with the homepage and then work your way through the website. Customers should be able to get a feel for the website layout and content by looking at the home page.

You should create a contact page that is clearly linked from all pages, the home page in particular.

You should also create a page that details the background and nature of your company.

Adding regular fresh content to your website

If the information on your website stays the same, customers will not have much reason to return. Furthermore, search engines take more notice of websites that are regularly updated.

Other considerations

Do you require an email address that matches your domain name?

How will you backup your data?

Will you be using Google Analytics to monitor traffic to your website?

You may also find it useful to check out our website health check blog and our blog on promoting your website.

Good luck. If you need any further help or advice, you can contact Jane Walkertelephone 0777 169 1194.