Last updated on August 9th, 2022 at 04:28 pm
Designing your own website
Choosing a domain name
A domain name is the web address of your website. Do you need to choose a ‘domain name’ / website address?
It is beneficial to choose a domain name that is the same name as the business, or gives people an idea of what you sell.
If you want to know if a web address is available you can check at tsohost.com/domain-names
Which web hosting company to use?
If you are using WordPress then you will need purchase web space for your files. The amount that web hosting companies charge per month varies depending on how much web space you require, security levels, how much support you require, and many other things.
Designing your website
What is the aim of the website – what do you want your website to achieve … more leads? more sales? better brand awareness? Whatever your website goals are, make sure they are clear and measurable.
Do you have a call to action such as sign up for a newsletter, purchase products, etc.
What does your company do? For who? What’s your Unique Selling Proposition (USP)?
What’s the underlying goal of your website? Eg sell products, provide information.
Who is your ideal client/target audience?
It is good to look at other people’s websites to get an idea of what you want. Are there some websites that you like – think about what you like about them.
Think about which pages you might need on your website, for example Home About Services Portfolio / Gallery Testimonials Blog Contact
Will you need a newsletter sign up, a blog page, a contact form, or shopping cart functionality?
Do you have a list of keywords you’d like to target? Keywords are words that people enter into search engines to look for a websites like yours.
To begin with, you may wish to plan out your website on paper, to determine the layout of the website and how all pages will link together.
Start with the homepage and then work your way through the website. Customers should be able to get a feel for the website layout and content by looking at the home page.
You should create a contact page that is clearly linked from all pages, the home page in particular.
You should also create a page that details the background and nature of your company.
Adding regular fresh content to your website
If the information on your website stays the same, you are not giving customers a reason to return. Furthermore, search engines take more notice of websites that are regularly updated.
Professional email address
Do you require a professional email address that matches your domain name?
Backing up data
You may be interested to read this article about how to backup your data.
I hope you found this article useful. Walker Websites is based in Highams Park, East London. Why not get in touch to see how we can help with your SEO needs? Call now – 0777 169 1194.
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