17 ways to improve your SEO rankings
Search engine optimisation (SEO) is the process of optimising your website to rank as high as possible in organic – unpaid – search engine results.
blog
Read blog articles on topics such as SEO (getting found online), website speed, blogging, keywords and more.
Google My Business: how to optimise your listing
Introduction Do you have a Google My Business profile? Claiming and optimising your Google Business Profile is one of the best things you can do to help your company rank higher in Google search results. It’s often the first place people encounter your business, and maybe make decisions based on images, reviews or opening times. …
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What is the new Google Analytics 4?
Introduction In 2002 Google announced a new version of Analytics, Google Analytics 4 (or GA4). Google Analytics is a free tool that is widely used to monitor website and app traffic across devices and measure performance. In GA4 the focus is on measuring events, such as clicks, user actions and page-scroll, and the users’ life …
How to use Google Search Console to improve SEO?
Introduction Google Search Console (previously known as Google Webmaster Tools) is a free tool. You can use it to monitor how Google views your site, and to optimise your website in order to make it more search-engine friendly. It’s free to sign up and you’ll get alerts when Google notices unusual activity on your site, …
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19 SEO terms you may not know
Alt text Alternative text (alt text) is descriptive text which conveys the meaning and context of an image. It appears in place of an image if it fails to load. Anchor text Anchor text is the clickable text in a hyperlink. Backlinks Backlinks are links from pages on another website. Google Analytics Google Analytics is a …
10 actionable tips to help improve your website SEO
SEO, search engine optimisation, is the practice of optimising websites to make them reach a high position in search engine results pages. Search engines like Google, while they give some advice as to how to help your website rank well in their results, have always kept their specific ranking algorithms a secret.
Make Keyword Research Work for You
Keyword research helps you discern which topics people care about and provides you with specific search data that can help you answer questions like:
What are people searching for, How many people are searching for it and In what format do they want that information?
Keyword research can help determine what content to develop for your audience.
13 Actionable tips to speed up your website
Why website speed is important Having a fast loading website is extremely important if you want to get found online. Google understands that users want fast access to information, products, and services. Their algorithm is designed to display websites that offer a great user experience and they use site load speed is an important factor, along …
SEO Free Tools for Google Rankings
SEO, search engine optimisation, is the process of increase the quantity and quality of the traffic to your website. The free tools in this article are divided into headings
18 blog tips to improve SEO
Writing a blog for your website is a good way to add regular fresh content for Google to index and for keep readers interested. Here are some tips to help you optimise your blog posts to be more Google search engine friendly.