Whether you already have a website, or plan to create one, you need to think about how you will get found online. Google is currently the most popular search engine.
SEO is constantly changing and it is important to keep up to date with the latest trends.
This checklist is designed for people who have a website, but would like to improve their Search Engine Optimisation (eg Google rankings).
Make sure that you use keywords, and combinations of keywords, that clearly describe the content and purpose
Using Google Analytics Google Analytics is a free analytics tool that gives you detailed data on your website visitors and their actions on your site. For example, it can show what people searched for to find your website, which are your most popular pages, where your website visitors lived, and other useful information.